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I'm also a little skeptical about social media reach and some of the numbers they come up with.

I have been reviewing for Google Maps for a few years. Some of the reviews and images I post receive +250,000 views... and I'm talking about say Yeronga Public Swimming Pool, or the dining experience at a pub in Gympie. If the currency of social media is "popularity", it seems a little disingenuous to allow the social media businesses to self report this (on this issue I'm probably sympathetic to Musk's Twitter claims).

Basically my experience is either the numbers must be very exaggerated or just plain wrong.

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