What I've been doing and saying

Update for April and May 2022

Hi everyone,

It’s been a while since I posted an update on my activities. Natalie McGregor from UQ, who helped me with a lot of this, was on some long-overdue international travel, but has now given me access to reports reports prepared for UQ’s marketing group.

If you would like to follow what I’ve been doing, I’ve attached a file with lots of links.

Some of the numbers produced in the reports are flattering, if not entirely credible. In May 2022, for example, I was attributed a “potential reach” of up to 1.1 billion people and an advertising equivalent value of $10.3 million. Of course “up to” is a pretty elastic term. Still I imagine these are the kinds of metrics that social media influencers splash around, so it might suggest those metrics need to be taken with a grain of salt.

I mostly avoided election commentary, finding the campaign about as depressing as it could be. I’ve been a bit more optimistic since the unexpected success of Greens and independents, but it remains to be seen how the new Labor government will respond to this.

Check out the articles and please get back to me with comments, praise and (if appropriate) criticism

John

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